Small businesses bring life to neighborhoods and create small stories that become memories.

Taking care of them means integrating them into a world that goes against the grain.

It means keeping a living legacy, preventing it from being forgotten, where people have both a name and a role, and they become part of a fragile yet immensely rich fabric for the city.

Why do we remember a counter full of buttons, the pattern of an apron in front of a shopkeeper’s store?

Where are the smells of the grocery store, the news stand in the square?

Where is the smiling gaze of the person who made us our bread?

Neighborhood commerce creates personal bonds, unforgettable memories that eventually become a solid layer of values.

We remember what matters to us, what moves us, everything that distills truth.

To defend the soul of a neighborhood is to defend communication, community, the small life of people.

That’s why we want to preserve small businesses, because that’s where the essence of the city lies.

A closer and kinder society is possible.

We cannot fight against a model of giant proportions, but we must have a network tailored to people, because the neighborhood where we live must also be home.